Maxstar is the parent company behind a small portfolio of independent brands — from consumer platforms to online stores — each built, shipped, and grown in-house.
Portfolio — 01
A mix of live products and things still taking shape.
A UK-first review platform for alcohol-free drinks, where ratings are broken down by why someone's drinking AF — not shown as one flat average.
Live ↗Our next brand, currently in build. A full case study will follow once it's live.
In developmentAbout — 02
Maxstar isn't an agency, and it isn't looking for clients. It's the name behind everything we build.
Maxstar is the company behind HonestAF.co, MapleCo.co.uk, and whatever comes next. Every brand starts the same way — a genuine gap, a lot of evenings, and the decision to keep going rather than stop at the obvious version. Maxstar is simply the name that sits above all of it.